Tuesday, March 22, 2011

Advertising and public Relations

Nike does a lot of advertising most of the advertising are institutional. Nike has an image to uphold being the top sports brand in the world. Having so many products coming out every time Nike does video ads on specific sports for specific product or sometimes Nike might do a mix advertisements of all the sports. But the way Nike really attracts the costumer is by sponsoring high ranked athletes and some celebrities to show have the experience of the product. Here is Lehbron James one of Nike's faces.
Nike spended $2.35 billion in 2009 on just advertising world wide.

Nike has helped Lance Armstrong and his foundation LIVESTRONG to help fight Cancer. By Nike having to use advocacy advertisements to show the seriousness about Cancer the consumers help by buying LIVESTRONG footwear, apparel and other products. To help all the people that have Cancer.

Sunday, March 13, 2011

Retailing

Nike has over a million products from sneakers
as well as athletic apparel and equipment. It operates NIKETOWN shoe and sportswear stores, NIKE factory outlets, Nike women shops, and sells its products online. Overall, the company sells its items in some 690 NIKE-owned retail stores worldwide and through about 23,000 retail accounts in the US and via independent distributors and licensees in other countries.
Nike doesn't stop it sales at retail store it also has an online store where you can customize your own sneakers and apparel NIKEID.COM, here you can choose from a variety of colors textures and choose the the one you like the most for your taste. With an overall of 68,000 Nike stores around the globe Nike had an income of $19.2 billion dollars in 2009. This a growing business that's started as one store in Oregon now it operates thousands of stores at the same time.

Monday, March 7, 2011

Consumer Decision

When it comes to customers making decisions on which brand to choose between Nike and other similar brans such as Adidas and Reebok, Nike is an expert on knowing what the customer wants and needs. For every product that Nike sells from shoes, apparel and sport materials Nike have a rating on how many people like their products and comments towards it. Buying a product there's always a process. Many consumers react to the external stimuli when seeing or hearing about the new product that a friend or a famous athlete recommends it to everyone.
For example heres a picture of the waiting line at niketown the pass month when many "sneaker heads" including myself were anxious in the cold waiting for almost two hours ready to buy the Blue Foamposite pro. Nike released these sneakers for the first time many years ago i remember i was still in junior high school, many of us couldnt afford it or get a hold of them since they tend to sell out quick, very quick i would say. Ive heard stories of other people that went to a sneaker store at noon to get these sneakers and they were sold out.
Everyone who was in that line knew what they were expecting and how much was it, it was $200 plus tax. for many its way too much money for a pair of sneakers but for others like myself wont care the price as long as we have it in our feet. No one knows when these sneakers will ever come out again some sneaker heads buy 3 to 4 pairs at the same time, they tend to re sell it on line for double the price, believe it or not many people buy them. This is what nike has caused to consumers when they release sneakers that you dont see them anymore, this is just one of many nike sneakers that consumers go crazy for it. Next month theyre suppose to release a new color for these sneakers same style different color and many people will do this line againg and spend $200 plus tax over againg, why? Because theyre clasic Nike sneakers.

Tuesday, March 1, 2011

Global Vision

Nike today has operations all around world in more than 160 countries throughout 6 continents. Nike manufactures all around Asia having that side of the world know all about the brand. For Nike mainly being a sports brand Nike tries to target all major sports especially soccer. Soccer being the most popular sport in the world Nike had the opportunity in 2009 to sponsor the world cup finals. By doing just that Nike had cut his competitions away and got their image notice even more.