Developing & Managing products

Nike has a great brand and with out their costumers they would not be where they are now. Nike has built a relationship with their costumers to a point that the consumers helps Nike to make the products that the consumers desire. the way Nike and their consumers get in contact is having customer relationship management (CRM) system. the touch points are the places where consumers interact with Nike like in Nike's blog, stores, website and events. in this sources Nike gets general feedback on products that consumers have bought and ideas of new products to make. to have a loyal consumer nike ask them basic questions like their name age what they like and dont like relating the brand to keep it in their (CRM) marketing database.