Integrated Marketing

Nike the #1 manufacturer and marketer of athletic footware and apparel, its known in every part of the world and they use different slogans for different parts of the world from "just do it" in American and some Europeans countries to "joga bonito" in brazil and many countries that has soccer as their main sport.

 Joga Bonito or play good in english was a slogan that was created in the world cup of Germany 2004 to eliminate dirty plays and rascism in the soccer field Nike sponsored this slogan to the fullest they became the face of Joga bonito. Nike did a great example of Public relations to follow this slogan, they gained more credivility from consumers.
Public relations is a key part of marketing, a consumer would like to feel that their are helping the enviroment when they buy some products that helps the enviroment or in this case Nike is helping soccer to get better and send a massege to stop rascism and dirty plays.
Heres one of my favorite Joga Bonito comercial is with the Brazilian soccer team also sposored by Nike.