NIKE

Developing & Managing products

Nike has a great brand and with out their costumers they would not be where they are now. Nike has built a relationship with their costumers to a point that the consumers helps Nike to make the products that the consumers desire. the way Nike and their consumers get in contact is having customer relationship management (CRM) system. the touch points are the places where consumers interact with Nike like in Nike's blog, stores, website and events. in this sources Nike gets general feedback on products that consumers have bought and ideas of new products to make. to have a loyal consumer nike ask them basic questions like their name age what they like and dont like relating the brand to keep it in their (CRM) marketing database.

Integrated Marketing

Nike the #1 manufacturer and marketer of athletic footware and apparel, its known in every part of the world and they use different slogans for different parts of the world from "just do it" in American and some Europeans countries to "joga bonito" in brazil and many countries that has soccer as their main sport.

 Joga Bonito or play good in english was a slogan that was created in the world cup of Germany 2004 to eliminate dirty plays and rascism in the soccer field Nike sponsored this slogan to the fullest they became the face of Joga bonito. Nike did a great example of Public relations to follow this slogan, they gained more credivility from consumers.
Public relations is a key part of marketing, a consumer would like to feel that their are helping the enviroment when they buy some products that helps the enviroment or in this case Nike is helping soccer to get better and send a massege to stop rascism and dirty plays.
Heres one of my favorite Joga Bonito comercial is with the Brazilian soccer team also sposored by Nike.

Nike shox made for running.

product concepts

Nike has a lot of different varieties of products that involves sports. Nike sells shoes, apparel, sports gear and many more from fragrances to watches considering it a family brand. All the sports that Nike sponsors Nike has all the consumers need for their daily sport. Nike is a consumer product that fulfills the costumers personal need. Nike's product modification occurs when there is a problem in the world for example the HIV/AIDS that is affecting in Africa. Nike produces product and advertises it for the (RED) foundation, as well as the Armstrong foundation.

As technology advances in today's worlds Nike also advance when they design their sneakers like the Nike shox The springs in a Nike Shox shoe are actually specially patented hollowed-out columns that, combined with a Pebax dispersion plate, give a stable, smooth and responsive ride. Nike Shox columns collapse efficiently, towards the center rather than the edges of the heel, to control the impact of the foot and help propel it through foot strike. The ultimate in responsive cushioning

Sales Promotion and Personal Selling

 Nike has a way to attract its customers and also save them money. Nike not having enough stores around its consumers they have franchisee stores like footlocker and other sports stores to sell them their products. Nike presents a lot of coupons when there is a season starting to come. Personally Nike being the best sports brand their customers are mostly loyal . If one is a member of Nike and they might be customizing a pair of sneaker on NIKEiD Nike can take percentages off for being a custom made product.

Nike also have it's online store called Nikeid.com where you can customize your running shoes at your own taste what's great bout this feature is that if by any chance the bubble from your air max pops they could replace it, it's like having a guarantee on your sneakers.

                    

Nike has promotions for each of its different sports it invests like golf, running, basketball, soccer, tennis and more.

Advertising and public Relations

Nike does a lot of advertising most of the advertising are institutional. Nike has an image to uphold being the top sports brand in the world. Having so many products coming out every time Nike does video ads on specific sports for specific product or sometimes Nike might do a mix advertisements of all the sports. But the way Nike really attracts the costumer is by sponsoring high ranked athletes and some celebrities to show have the experience of the product. Here is Lehbron James one of Nike's faces.

Nike spended $2.35 billion in 2009 on just advertising world wide.

Nike has helped Lance Armstrong and his foundation LIVESTRONG to help fight Cancer. By Nike having to use advocacy advertisements to show the seriousness about Cancer the consumers help by buying LIVESTRONG footwear, apparel and other products. To help all the people that have Cancer.