product concepts

Nike has a lot of different varieties of products that involves sports. Nike sells shoes, apparel, sports gear and many more from fragrances to watches considering it a family brand. All the sports that Nike sponsors Nike has all the consumers need for their daily sport. Nike is a consumer product that fulfills the costumers personal need. Nike's product modification occurs when there is a problem in the world for example the HIV/AIDS that is affecting in Africa. Nike produces product and advertises it for the (RED) foundation, as well as the Armstrong foundation.

As technology advances in today's worlds Nike also advance when they design their sneakers like the Nike shox The springs in a Nike Shox shoe are actually specially patented hollowed-out columns that, combined with a Pebax dispersion plate, give a stable, smooth and responsive ride. Nike Shox columns collapse efficiently, towards the center rather than the edges of the heel, to control the impact of the foot and help propel it through foot strike. The ultimate in responsive cushioning