Ethics & Social Responsibility

In todays world who doesnt know about basketball legends that have their own apparel and sneakers line co signed with Nike such as; Michael Jordan has Jordan sneakers and apparel. Koby Bryant has the Kobey sneakers with Nike and ofcourse one of the most noticeable and controversial due to recently desicions, Lebron James. He has his own apparel and sneaker line with Nike the most popular sorting brand in the world.

Few years ago Lebron signed a multy millionare contract with Nike, sponsoring his sneakers and apparel. Lebron sneakers started to sell as his fame rose profits for him and Nike rose as well, they became the most popular sneakers worn by basketball players. Everybody who would go to the park to play ball would own one, there was no questions about the Lebron James sneakers was so comftable just like the Jordans and the Kobey, but believe it or not name sells. In china kobey sells more of his merchandise than lebron's. But why? experts have come to a desicion that because of Kobey chanpionship tittles.

Now nobody could forget when the Knicks were trying to sign Lebron to play for the team from the big apple, Knicks havent gotten famous players or good players in many years. They brough a millionare contract to Lebron eyes, he was undecited wether or not sign with them. He stated that he is after rings (championships) still under Nike's contract with his brand, Nike wouldnt offer him more money if he signed with the Knicks, to Nike concern they would loose lots of revenues from this asset because "name sells" they tought that Lebron wouldnt win twith the knicks and consumers will start dissapearing because Lebron wasnt winning anymore.

Now the true question is: Is Nike right or wrong from making this desicion? is Nike right because they are protecting their revenues and afterall its all bout busines? or worng because theyre affecting a basketball team and/or their fans. It is very rare from Nike to do actions like these but at the end of the day it was up to Leebron to decisde wether or not sign with the knicks and he refused the offer.