Nike, Brief History

Nike is the winged goddes of victory according to Greek mythology, also known in todays world as one of the top seller of athletic sneakers and gear. It all started in the University of oregon as "blue ribbon" in 1964, Phillip Knight and Bill Bowerman distributed tiger shoes for track meets.

After A succesful campaing with the tiger shoesKnight and Bowerman worked together, but they needed to hire a salesman since the business was increasing. In 1971 Knight separated from Bowerman and started Nike with the "Swoosh" trademark  by late 70's Blue Ribbon became Nike amazing thousands of people with its creativity in sneakers and it was named the fitness revolution.

The company rose qquickly from small time sales at track meets to a majorpublicly traded fortune 500 company. Throughout its history and background, Nike has utilized strong advertising campaigns to separate itself from its competition. Two of the most memorable marketing campaigns, "Just Do It" and the Air Jordan brand, cemented Nike as one of the most popular shoe brands in the world.