Nike has come up with their most famous slogan "Just do it". meaning to just do it what ever "it" is without hesitation, Nike is the most popular sponsor for professional sports team. As you can see Nike has an specific strategic plan for each of their field from their soccer shoes to athletic wear to sneakers.
The Bronx, New York birth place of hip hop Nike was a major contribution for this new urban genre in the 80's well know rappers were seen with a Nike sneaker on most of the times and ever since then Nike has been part of the hip hop culture and very popular in the urban world. Nike sticking to the urban world has brough millions of revenue to the company.
Nike's strategic planning didnt just stop there later on they started to make sneaker for baseball and basketball players and many more, the most popular are the Nike Air Jordans, Just another sub brand for Nike for one of the most famous basketball player of the century Michaell Jordan. These sneakers have driven the sneakers collectors insane due to the fact that there are 23 styles (number of Jordan's jersey) and they came out many years ago and now they are remaking them releasing them againg so every sneaker collector or that kid that at a young age couldnt afford one and now that hes grown he can get one. In some popular sneaker stores you must arrive very early and get on the line on the release day of these sneakers since they only come out once in many years.
This is one of many Reasons why nike is very popular and in my opinion the best sneaker company in todays world they have the strategy of planning how to attract customers and they have every type of customers doesnt matter the age race or genre.
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